Lexus shows off for dealers in New York |
| 9/13/2007 11:49:34 PM |
It was a pretty big summer for Lexus and the Big Apple wouldn't you say? The question is was it subsequently good for Lexus dealers in New York? Not only did they sponsor the US Open so that we got to stare at that circle L in the net on every serve, but they then ran this commercial with Andy Roddick as the star. He's driving one of their new cars, no not the concept from the NY car show (I think it's an IS), and showing off cool features such as the rear camera system. In case you missed it the message was that Lexus makes sports cars by the way, and they can perform even in New York. The only thing Lexus dealers in New York and across the country didn't get out of this campaign ad was Roddick not winning the tournament.
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